Jelena Djokovic: Partner in Life and Director of Foundation Transforming Children’s Education in Serbia
Behind every champion stands a powerful support system, and for Novak Djokovic, that support comes not only from his coaches and team, but most importantly, from his wife, Jelena Djokovic. More than just the spouse of a tennis legend, Jelena has built a name of her own—as a dedicated humanitarian, leader, and mother.
Jelena plays a central role in the Novak Djokovic Foundation, serving as its global director. The foundation, co-founded by the couple, focuses on improving early childhood education in Serbia and creating equal opportunities for children from disadvantaged communities. Under Jelena’s leadership, the foundation has implemented numerous initiatives, including building and renovating preschools, training educators, and providing learning materials for children.
Her academic background, which includes a degree in business administration and a master’s in luxury brand management, has proven instrumental in expanding the foundation’s impact. Jelena’s vision is deeply rooted in the belief that education is the key to unlocking a child’s potential, regardless of socioeconomic status. Her dedication and strategic direction have enabled the foundation to support thousands of children and families across Serbia.
Beyond her professional efforts, Jelena is a steadfast pillar in Novak’s life. The couple, who met in high school and married in 2014, share a deep bond built on mutual respect and shared values. Together, they are raising two children—Stefan and Tara—while balancing the demands of international sports and philanthropic work.
Jelena Djokovic exemplifies what it means to use influence and privilege for the greater good. Her work with the foundation continues to inspire change, showing that behind the glitz of tennis stardom lies a powerful commitment to building a brighter future for the next generation.
