Andy Murray Serves Up New Role: Joins Redrice Ventures as Associate Partner to Expand Business Empire
Andy Murray Serves Up New Role: Joins Redrice Ventures as Associate Partner to Expand Business Empire
Tennis champion Andy Murray is making a bold move off the court, stepping into the world of venture capital. The three-time Grand Slam winner has been appointed as an associate partner at Redrice Ventures, a London-based VC firm known for backing early-stage consumer brands and innovative tech ventures.
This new role signals a strategic pivot for Murray, who has been steadily building a diverse business portfolio in recent years. Aligning with his growing interests in hospitality, wellness, and sports technology, his partnership with Redrice Ventures is seen as a natural extension of his entrepreneurial ambitions.
“Throughout my career, I’ve always been focused on long-term planning — whether that’s managing my body for peak performance or investing in businesses that can deliver sustained growth,” said Murray in a statement. “Joining Redrice gives me the opportunity to work with founders at the forefront of innovation and to support exciting companies as they scale.”
Murray is no stranger to the business world. His investment vehicle, 77 Sports Management, has already backed a range of ventures, from boutique hotels to health-focused startups. His move into venture capital comes at a time when athletes globally are increasingly leveraging their personal brands and financial acumen to influence industries beyond sports.
Redrice Ventures, founded in 2018, focuses on early-stage investments in consumer-facing sectors such as fashion, wellness, technology, and lifestyle. Murray’s appointment is expected to strengthen the firm’s presence in sports tech and hospitality, areas where he brings not only capital but also deep domain expertise and a powerful network.
As Murray continues to compete on the tennis tour,
